Sustainability

SUSTAINABILITY

THE SEA, THE GREAT UNIFIER, IS MAN’S ONLY HOPE.
NOW, AS NEVER BEFORE, THE OLD PHRASE
HAS A LITERAL MEANING:
“WE ARE ALL IN THE SAME BOAT”

Jacques Yves Cousteau

SEA TURTLES ARE ENDANGERED

There are seven species of sea turtles, all listed as endangered, their listings ranging from vulnerable to critically endangered. The greatest threat to sea turtles is the ingestion of floating marine debris like discarded plastics such as plastic bags and balloons which are mistaken for their favourite prey, jellyfish, and from incidental take in commercial fisheries and entanglement in fishing gear. In ancients beliefs the Turtle is a creature of two elements, Earth and water, thus symbolizes our world. This is why the sea turtle is our mascot for the sustainable swimwear line.

Help us reduce consumption of natural resources and micro plastic pollution!

WHY DO WE NEED TO USE PLASTIC?

Unfortunately, plastic is currently here to stay…
8 Million tons of plastic end up in our oceans and landfills every year. It will take many years before the problem of plastic waste is properly addressed. Until then we have decided to take responsibility for as much as we can as a business and to use only regenerated fibers for our products.

WHY REGENERATED FABRICS?

Despite growing public awareness of the problem, the rate at which our societies produce plastic waste is not decreasing, and there are such huge quantities already out there! We believe we need to rethink the way we see plastic waste: a material resource, not just pollution.
That’s why we choose regenerated fabrics instead of new materials for our swimwear line.
Recycling may not save the planet but it helps reducing consumption of new raw materials and conserving natural resources.
In fact, it takes two-thirds less energy to make products from recycled plastic than it does by using virgin materials.
We believe that upcycling and recycling plastic waste into new products is a great option in the clean-up and overall reduction of waste pollution.

WHAT ABOUT MICROFIBRES?

It is an absolute fact that microfibres pollute the entire planet’s waterways…
Approx 1 – 1.5 grams of microfibres are released into the water system when washing a micro fibre releasing garment. Which then enters the ecosystem and ultimately the planets food chain which could have devastating results for the planets survival.
Luckily, an effective solution to that problem already exists!

JOIN THE MOVEMENT!

Help us reduce microfibres.

Microfibres are shed every time we wash our clothes. With more than half of our clothes made of synthetics (polyester, polyamide, acrylic etc.), small plastic fibres travel down a washing machine’s waste pipe during every wash cycle. Studies show that an average 6 kg load of laundry releases more than 700,000 microscopic fibres into the wastewater. And a staggering 35% of all microplastic found in the oceans are microfibres, released from our washing machines.

PlanetCare is the leading developer of specifically designed filtering solutions for the removal of harmful plastic microfibres, which are released during washing of textiles and clothing. The microfibre filter is the most effective product available worldwide as independent tests have proven it traps 90% of microfibres.

Sustainability is paramount to PlanetCare and the designed return-and-reuse scheme makes the solution entirely circular; ensuring waste minimisation and stopping the release of fibres into the environment at any point.

In five years, users of PlanetCare’s microfibre filters will stop over 500 tons of microfibre emissions, which would fill 16 Olympic pools and weigh as much as 105 elephants.

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